Each student will develop a statement articulating a values-based brand built off strengths, goals, inspired values and what Coelho calls a “Personal Legend”. It will bring together the image you have of yourself – your self awareness, attidutes and values and the leader actions which give the influence power in making decisions. The statement will […]

Please read the case study on page 435-441 and answer the end of case questions. Submit your assignment in a word document.