application of theory to practice ar and ai 1
Part 1 Use the ABI Inform database. Find and review the following article: Ballantyne, D. (2004). Action research reviewed: A market-oriented approach. European Journal of Marketing, 38(3), 321-337. Part 2 Explain the theory and practice of AR and IR and how it generates new knowledge for the system and why this is so important. Include […]
