mullins module was used to analyze the startup salad bar project from the macro market 500 word
There are six steps to Macro market: WISPA = research methodology DENTS= literature review ROAR= spreadsheet comprising all research from databases etc, i.e. secondary research = 2MR Allocation = identify each point as P, E, S, T PosiNeg = total number of P, E, S, T, and summarise one! Statement= is this an attractive market