global marketing assignment 1
ASSIGNMENT CHAPTER 10 & 11 1. (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions: o Discuss, in-depth, Reasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404) o Discuss, in-depth, Reasons for Product Adaptation in […]
