what would be your strategy if you were an incumbent what would be your strategy if you were an entrant or a potential entrant and the incumbents were well entrenched
In the Anheuser Busch case, you will come across phrases such as “’average steady moderate performer,†“average sustained high performer,†and “average chronic underperformer’â€. The attached article about steady moderate and sustained high performers explains these terms. It also gives some good examples of each. Examples of steady moderate performers (p. 88): Starbucks Federal Express […]