peapod case
Relating to Peapod Case Report Format The case write-up will entail three sections: 1. Customer Profiles (30%): Based on the in-depth interviews, develop a profile of Beatrice, Russell and Michelle that describes his/her a) personal needs and characteristics, b) perceptions of traditional grocery stores, and c) relationship with Peapod over time. 2. Managerial Perspective (30%): […]
