2 classmates responses, with references One: Amadeo (2020) of The Balance, defines a fixed exchange rate as follows: “A fixed exchange rate is when a country ties the value of its currency to some other widely-used commodity or currency. The dollar is used for most transactions in international trade although some countries also fix their […]
Analyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry? (3) What are Starbucks’ strengths and weaknesses? Does it have any sources of sustainable competitive advantage? (4) How is Starbucks’ product positioned in the market? How do its functional-level strategies align (or fail […]
you have to read chapter 8 and 9 and watch a documentary video to answer the question. Chapter 8 https://milnepublishing.geneseo.edu/good-corporation-bad-corporation/chapter/8-fair-trade/ Chapter 9 https://milnepublishing.geneseo.edu/good-corporation-bad-corporation/chapter/9-csr-and-sweatshops/ Questions What are your impressions from the documentary about the Child labor exploitation in Guatemalan coffee plantations? What can be the effects for Guatemalan coffee exporters if Nestle and Starbucks stop buying […]
Format: 1)in bullet points (do not provide paragraphs)- 1-2 pages, hyperlink your sources Objective: 1) to keep abreast with current events that influence marketing. 2) to link concepts taught in class to real events and be able to explain what they mean. 3) to familiarize you with some of the business credible sources 4) to […]