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marketing 113

Individual Assignment. Discuss the bases of segmentation for this case; which do they utilize – geographic, demographic, behavioral (benefits sought), psychographic/lifestyle? Explain. Explain the concept of positioning. What does it mean? How are motives/wants (of the target market), competitive choices, and the company’s offerings all part of the positioning strategy? How did Fair & Lovely […]

discussion question and assignment due friday by 5pm est

Assignment 1: Discussion: Assessing Sources for Credibility Last week, you completed an annotated bibliography as part of your Final Project. For this Journal, consider how you determine whether a resource is credible and how awareness of divisive views is important for addressing a social issue. To prepare for this Assignment: Review the explanation of “Walden […]

tesla disrupting the automobile industry

Lesson Objectives: Diagnose the challenges Tesla is facing in disrupting the automobile industry with a new product architecture Analyze the challenges the company is facing in executing its disruption strategy Recommend a product roadmap for sequencing different market verticals with Tesla’s products