cmr105 brand differentiation
Chapter 10 Assignment Brand Differentiation Complete the following exercise and submit the answer. Select two similar/competitive fast food restaurants, for example, McDonalds & Wendy’s. Two restaurant chains I am comparing: __________________________________ 1. Identify a. 3-5 Points of Parity (POP’s) b. 2-3 Points of Difference (POD’s) 2. Pick one chain’s POD; how might the other chain […]
