· Present a strategy to ensure credibility, dependability, and transferability in your study Credibility: Patton (2015) states, “Your background, experience, training, skills, interpersonal competence, capacity for empathy, cross-cultural sensitivity, and how you, as a person, engage in fieldwork and analysis these things undergird the credibility of your finings”. So, credibility depends on the researcher’s ability […]

You are currently an assistant to the national director of online marketing in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation.Next week there is a department meeting scheduled to review the current tracking tools being used, and what impact they have on measurement.InstructionsThe director, Rowan Jones, […]