Entries by admin

Price and Channel Strategy

Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: […]

Understanding Target Markets

Understanding Target Markets Top of Form Bottom of Form Assignment Content 1. Top of Form Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the […]