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The Business Plan financials (Excel document)

This week’s discussion is worth 90 points and it is part of your Course Project. Before you get started on this exercise, you will need the textbook (Chapter 16 – The Financials), the Business Plan Financials Guide and Excel document, and the NAB Company Portfolio. This Assignment has two sections: The Excel document and the […]

STRATEGIC MARKETING PLAN INTRODUCTION

STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan. PRODUCT/SERVICE This […]