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Marketing Plan Project: Final

Throughout the four phases of this marketing plan project, you have created the important, detailed marketing plan sections necessary to enable your selected company to prepare the business to launch innovative new products that are designed to increase sales to current customers and to reach potential, new customers within their target market segments. This Unit […]

A company self-examination. What are we known for? Who do we want to become?

A company self-examination. What are we known for? Who do we want to become?In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice Each of these four (4) companies (Fiat Chrysler, IBM, Burger King, and Old Spice) has been […]