Describe how IBM should develop a portfolio of relationship strategies to meet the needs of its diverse B2B customer groups.
For this assignment, read the case study, “IBM Challenge: How to Serve a Diverse Mix of Demanding Customers,” on page 91 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. Describe how IBM should develop a portfolio of relationship strategies to […]
