Entries by admin

Product life cycle

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, […]

Should expensive treatments be provided to everyone who would benefit from them?

Given that we have limited resources, what is the best use of our healthcare dollars? Should expensive treatments be provided to everyone who would benefit from them? If so, who should bear the costs—for instance, should it be third-party insurance, Medicare, Medicaid, or the individuals themselves paying out-of-pocket? There are other important facets to this […]

Who uses personal care products?

For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned […]