1) Imagine you want to change someone’s attitude on what car to purchase. Describe how you would form your arguments if you wanted to use central and peripheral routes of persuasion. Which type of persuasion would lead to long-lasting attitude change? (2) In the Yale Attitude Change approach, there are three components to attitude change. […]
1 Assessment Summary Title: Thinking Technology andDesign Group:☐ Individual:☒ Graded out of: 30 Weight: 15% Due date: Week 6 Friday […]
Resources: The five-step planning process covered in the course and the Sample Business Proposal example Consider the following scenario: As the manager of a busy call center for a health care organization, you note that the volume of calls has doubled over the past year. Although you do not have the budget to hire additional […]
I have a finance question. If I bought one of Rocky Mountain Manufacturing Co.’s 8 percent coupon bonds one year ago for $1,052.80. These bonds make annual payments and mature nine years from now. Suppose that you decide to sell your bonds today, when the required return on the bonds is 7.5 percent. GET […]