Regarding setting the budget for integrated marketing communications options: -all you can afford approaches involve setting objectives and then
Regarding setting the budget for integrated marketing communications options: -all you can afford approaches involve setting objectives and then specifying tasks needed to achieve them? -incremental technique tries to set budgets based on other firms’ decisions? -competitive budgeting establishes the same budget year after year? -percentage-of-sales methods tend to ignore the promotion-causes-sales relationship? GET […]
