Write a 2- to 3-page marketing campaign to discuss the following marketing issues: Do you think the hospital needs to complete more marketing research before embarking on the campaign? What advertising media would you suggest to be used during the campaign? What products or services could the hospital offer to assist in reducing the number of infants and toddlers who are overweight? Do you expect to generate any revenue for the hospital from the campaign? How long will the campaign last? How long would you continue to measure the effectiveness of the campaign?
APA format & citation within the Paper Assignment 2: Demand Analysis Briefing and Marketing Campaign You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated […]
