Assignment 1: Going Global Create a strategy to market a product or service in three different countries. Select and describe a product or service. Select one developed country, one developing country, and one underdeveloped country where the product can be marketed. Define the essential elements of the international marketing strategy for the product or service. […]
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You plan to hold a weekly breakfast meeting with your team of strategic planners to practice assessing an industry. For the upcoming week’s breakfast meeting, you told your team that they should be prepared to discuss the business environment or industry analysis of the home video rental industry. Identify the major players in the industry, […]
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