Week 9 Paper

Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented promotional strategies that these leading companies within the product group use. 

 

Write a six to eight (6-8) page paper in which you:

  1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected.
  2. Recommend two (2) ways in which a company within the selected product group could use marketing information to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your recommendations.
  3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long term for the product group that you selected. Provide a rationale for your response.
  4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for your response.
  5. Determine the most effective advertising medium for a company in the selected product category. Support your response with two (2) examples of the effectiveness of the chosen medium.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource. 

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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at the beginning of the civil war, what was the unions official policy on slavery

at the beginning of the civil war, what was the unions official policy on slavery

.awasam-promo {
background-color: #9ED5EA;
color: white;
text-align: center;
padding: 10px;
}

.button {
background-color: #4CAF50;
border: none;
color: white;
padding: 10px 20px;
text-align: center;
text-decoration: none;
display: inline-block;
font-size: 16px;
margin: 4px 2px;
cursor: pointer;
border-radius: 10px;
}

.awasam-alert {
color: red;
}

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Integrated Marketing Communications (IMC) is the act of unifying your company’s marketing message across channels. Per the Data and Marketing Association:

Integrated Marketing Communications (IMC) is the act of unifying your company’s marketing message across channels. Per the Data and Marketing Association:

“Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.”

Choose a marketing campaign. It can be a magazine article, billboard, tv commercial, radio commercial, bench, ad on social media, etc.

Explain the marketing campaign to include the following:

  • Name of the advertising company,
  • A description of the product or service being promoted,
  • The target audience,
  • The goal of the campaign
  • Do you think it was effective? Why or why not?

Submit substantive  responses to the questions above and submit at least one substantive response to a classmate.

 

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Share your views on the prospects of the changes that the Coronavirus will bring to the world in politics, economy, society, and culture.

Share your views on the prospects of the changes that the Coronavirus will bring to the world in politics, economy, society, and culture.

** The following keywords may help you to unfold the focus of your opinion.

(Neoliberalism, Global Leadership, Nationalism, De-Globalization, De-Westernization, Global cooperation, Great-power discord, Geopolitical Earthquake, American Model, European Integration, State Capitalism// Cultural Convergence, Racialism, Privacy, Collectivism, Individualism, Institution, Cultural Relativism, Cultural Supremacism, Primary Healthcare, Health Security, Digital Division// Decoupling, Public Goods, Nationalise Businesses, Export Control, Global Supply Chain Disruption, Industrial Relocation, Offshoring, Reshoring, Inshoring, Requisition, Economic Depression, Viral Inequality, Tech-firm Dominance)