FOR PROF ALLEN

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at the end of unit 2 a 1600 word paper is due that summarizes your research with respect to one of the following topics marketing ethics global marketing social media as a marketing tool

Unit 2: Marketing Plan Report 1

Overview

At the end of Unit 2, a 1600 word paper is due that summarizes your research with respect to one of the following topics:

  1. marketing ethics
  2. global marketing
  3. social media as a marketing tool

Your research can consist of article reviews, internet research, etc. You must not violate Park University’s guidelines with respect to plagiarism.

Submission Format

  • Your paper must follow APA format. Include a title page and a reference page. Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
  • Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
  • Submit your paper to Turnitin via Canvas. Instructions are located here: How to submit a Turnitin Assignment (Links to an external site.)Links to an external site..
  • Ensure the originality of your paper. Your originality report from Turnitin should not be higher than 15%.

Textbook: Basic Marketing By: William Perreault, Jospeh Cannon and Jerome McCarthy

 

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Promotional control

This week you have learned about
process control. You have had the opportunity to learn about the various charts
and statistical tools that can be used in order to control a process. Assume
that you are a part of the quality assurance team for a pharmaceutical company
that is about to release a new medication to control blood pressure. The
quality assurance department is torn as to what method should be used in
process control. Half of your department feel s-charts should be used and the
other half of the department feel x-Bar charts should be used. Our discussion
will be in the format of a debate this week. If your last name begins A-L, you
will be for using x-Bar charts. If your last name begins M-Z, you will be for
using s-Charts. Be sure to use your course materials and outside research to
support your reply.

Your initial response should be a minimum of 150 words. Your work should be in
your own words and should include research to support your response. Be sure to
avoid Wikipedia as a resource as this is not a reliable source. Include your
resources at the end of your response. Once you have completed your response,
you will want to respond to at least two (2) of your classmates responses.
Please remember that your responses to your classmates should be substantive
and should promote additional discussion within the classroom. Simple “I agree”
responses will not be counted towards your participation grade.