Capella Creating A Strategy For Marketing A Service

Business Finance

Hello, I had to pick a discussion post for my class and it has to be used in this assignment. I picked scotch porter the website is https://www.scotchporter.com

Please see below and any question please let me know.

Shyu, M.-L., Chiang, W.-J., Chien, W.-Y., & Wang, S.-L. (2015). Key success factors in digital marketing in service industry and the development strategies: A case study of Fleur de Chine at Sun Moon Lake, International Journal of Organizational Innovation (Online), 8(1), 171–185.

Starkey, A. (2010). e-Retail – Using home delivery as a service differentiator and strategic marketing tool. Journal of Direct, Data and Digital Marketing Practice,12(2), 165–173.

Creating a Strategy for Marketing a Service

Competencies Addressed in This Assignment and Aligned to Learning Outcomes

The following competencies align with indicated learning outcomes and each criteria for the assignment aligns to a competency.

Competency 1: Formulate a comprehensive strategic marketing plan.

oCreate a marketing plan.

oBuild and sustain long-term customer relationships.

oAssess how to identify markets.

Competency 2: Analyze the process for developing a global marketing strategy.

oAssess how to identify markets.

Competency 4: Integrate ethical marketing practices into marketing strategies.

oBuild and sustain long-term customer relationships.

Overview

For the service you selected in the Unit 8 Discussion, write a 2–3-page marketing communication plan. In addition to the digital tools you used in your discussion posts, what other communication tools would you use?

Instructions

In your assignment, complete the following:

1.Assess segments of a marketing plan for a service. Be sure to address and explain:

oYour target market for your service.

oThe appeal you expect to use for your plan.

oYour product, price and distribution strategies as part of your plan.

2.Compare how creating a marketing plan for a service is different from how you might create a plan for a tangible product.

3.Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term relationships.

Requirements

Your paper should meet the following requirements:

Written communication: Must be free of errors that detract from the overall message.

Resources and citations: Format according to current APA style and formatting guidelines.

Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.

References: A minimum of two scholarly references other than the assigned readings.-

Font and font size: Times New Roman, 12 point.

Martial Arts in China Outline

Writing

1400 words APA style with references. please see attached instructions

Students will explore a cultural sport production (sport/game/human movement) of a nation linked to the students’ personal ethnicities and histories. Students will develop: 1) overview of national history, 2) overview the rules of the sport/game and its historical importance, 3) overview of the cultural importance of the sport, 4) overview expressions of cultural values in sport/game/human movement, 5) explore how this cultural product has influenced their personal/familial sport experiences and sport identities, and 6) its relation to and impact on US sport/games/human movement

the time period of your sport life your narrative will cover: 19th century (OR WHATEVER CENTURY)

the sports you will discuss: martial arts

the theories you will use: Interactionist theory, critical theory

the country where this sport was developed: China

why you chose it: China is my hometown and Wu-Shu was one of the well-known sports in China.

1 academic ref you will Use: https://www.chinahighlights.com/travelguide/kungfu/history.htm (Links to an external site.)Links to an external site.

PAPER STRUCTURE

  1. Introduction (1/2-1 pg)
  • Optional – cite an interesting quote
  • Intro sentences to topic and paper
  • Statement of purpose (what you will write about and discuss do in the paper)
  • Goals of paper
  • Definition of terms if applicable (Stress, racism, sexism, ageism, etc…whichever terms you will be using in your paper and fit into the experiences you are discussing in the paper
  • Layout structure and organization of paper information

2. Overview the Nation (1/2 – 1 pg)

  • Brief history, overview of larger cultural values and sport history

3. Overview the Sport (1/2 – 1 pg)

  • Rules, history, organizations

4. Expressions of Cultural Values (1 page)

  • Describe and analyze the sport (this could be a specific situation, or many situations related to identities: race, sexual orientation, ageism, disability, ethnicity, occupational, religion, and/or class)
  • Sociocultural influences
  • Relate to journal articles, which discuss/relate/contradict in some fashion, the general nature the sport experience(s)

5. Relationship to Personal Cultural Background (1 pg)

  • Describe the situation(s) or experience(s) – yet focus on larger issues and context – less play-by-play
  • Explore values expressed in that sport and your family, person, and sporting choices
  • How the values of that sport have affected you
  • Compare and contrast your experiences and understandings of sport with research, class text, larger popular cultural occurrences

6. Summary/Conclusion (1 pg)

  • Summarize the main content of paper
  • Wrap up main themes of paper
  • Suggest possible intervention(s) and/or social actions
  • re-Reference any journal materials
  • Final thoughts and looking forward

Critical Sport Autobiography Cultural Sport Narrative Paper Outline

  • 4 – 6 pages of text (around 1400 words), NOT including title and reference pages
  • Reference min. of 5 journal, peer-reviewed articles – the more the better (max of 1 can be used from class reader)
  • See webct and class reader for examples of peer review journal articles and how to cite
  • 10 or 12 pt. font, APA style, black ink, times new roman font style, white paper, indent new paragraphs, use paragraph breaks
  • APA is written in past tense whenever possible (e.g. The purpose of this paper was ….The goal of this paper was…)
  • Need to have in-text citations for any material noted on the reference page
  • Double space lines of text
  • Inside the paper – main section titles are good for organization (e.g. section title…Personal Sport Journey: Navigating Bi-culturalism in Youth Sport)
  • Brief, clear, and concise writing; write with academic, formal voice
  • No more than 3 direct referenced quotes in paper if possible
  • Read and follow in detail the paper guidelines; see grading rubric for specifics; see webct handout on personal sport autobiography paper details
  • Try to avoid overuse of personal and object pronouns (it, they); make sure tenses agree; use of I in this paper is OK, but be sparing
  • Do us both a favor, use spell check and grammar check!

python program to solve a problem statement

Programming

Students will develop a simple program written in Python to solve a problem statement selected from a list provided by the instructor. The program must include 20 to 50 instructions (excluding comments) that include sequential, conditional and/or iterative programming structures, customized and/or built-in functions from standard libraries, and classes, objects, properties, and methods to convert input into required output and apply the following concepts:

The essay is about cyberbullying but I already did the outline and I get a bad grade just I want you to be focus un the professor feedback

Writing

Feedback to Learner.Remenber that this class is advance writing class.


Your outline is providing a great deal of information about cyberbullying…

However, it is not clear how they support your thesis.

Remember, a thesis statement is not a fact. It is an assertion/observation you have made on the topic.

I think you should try to narrow the scope of your research…

Your topic is Cyberbullying…

What aspect of cyberbullying are you addressing?

For example, are you looking at the cyberbully?

What causes someone to become a cyberbully?

Or are you looking at prevention?

If so…then what are effective strategies in preventing cyberbullying?

It will be easier for you if you come up with a research question. Based on your research, your answer can help you form your thesis statement.

Remember, the paper is only 2 to 3 pages. You cannot write a whole book on the topic as you can write a book on it.

Log on to LIRN (FNU Library database). you may go to fnu.edu and then look for the library.

User name: 24439

Password: fnulibrary39

Use ProQuest….You will find a great deal of research on the topic of your choice.

(The paper must be 2 to 3 pages, not including the Works Cited page). It MUST also be in MLA format. You will need to read the following chapters from your course textbook to prepare for your paper:

Chapter 14: Preparing for a Research Project

Chapter 15: Doing Research

Chapter 16: Evaluating Sources and Taking Notes

Chapter 17: Integrating Sources and Avoiding Plagiarism

Chapter 18: Writing a Research Project

It is important that you read these chapters carefully as they will help you with writing your research paper. I dont want the outline, I just submited that because you can see the mistakes that I made and dont do it again and you may have a base for the essay. I apreciate so much your help guys.