Other

Poster presentations at conferences are effective methods for communicating research findings and providing opportunities to meet with other researchers and clinicians to discuss the research being presented. Thus, these types of conference presentations play a key role in the proliferation of research.

In this week’s discussion, you will be submitting your proposal for the Week Five Virtual Conference. You may utilize relevant assignments from previous courses in this program or suitable projects from your professional life. See the PSY699 Call for Student Poster (Links to an external site.)Links to an external site. Presentations document for specific parameters and instructions on how to create your proposal. Following the guidelines presented in the document, create your proposal and attach it to your initial post in the discussion forum. Evaluate the impact participating in conference presentations may have on potential work settings and/or doctoral programs and comment on the following questions in your initial post.

• How are conference presentations professionally relevant?
• What elements of the proposal process were most difficult for you, and why?
• What positive outcomes do you anticipate will come from this process, which may be applied to potential work settings and/or doctoral programs?

Business Finance

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.

Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft^® PowerPoint^®, Prezi, or Microsoft^® Sway^® presentation with speaker’s notes that covers the following criteria:

• Develop a slide that establishes the theme and goals of the presentation.
• Define and discuss the PLC concept and its importance to marketing managers.
• Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
• Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
• Describe how brand equity can be used to create a positive customer image of your product.
• Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.