Marketing in a Competitive Business Environment
Marketing in a Competitive Business Environment
As you begin your new marketing position, it is important that you get to know the business youll be working on. Your manager asked you to prepare a presentation that will allow you to familiarize yourself with the business, while also offering a refresher to the rest of the team. For your first course project submission, complete the following:
1. Read the Course Project Overview tab.
2. Select a company and product to focus on for the duration of the five-week project.
3. Conduct research on the company, brand, and product category you selected and create a PowerPoint presentation that answers the following questions:
a. What are the corporate mission, vision, and values?
b. What is the primary source of competitive advantage, and how has it played a role in the products success?
c. Who is the target audience?
d. Examine the product, price, place (distribution), and promotion strategies for the product. How does the marketing mix align with the mission, vision, and values?
e. Which step(s) in the strategic marketing planning process do you believe would be most critical for this product and why?
4. Your PowerPoint should include:
a. Title Page (first slide).
b. A minimum of six body slides.
1. At least one page for each topic.
2. Succinct text and bullet points.
3. Relevant images, photographs, and/or charts.
c. A list of references (last slide).
d. A script in the presenters notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
5. Use at least five credible sources.
