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Read this week’s required article: “What You Don’t Know About Apple”.

In a three- to four-page paper (not including the title and reference pages):

• Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
• Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
• Discuss if Apple will succeed without Steve Jobs.

The paper

• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
• Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

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Discuss: Objective Personality Assesment

Discuss: Objective Personality Assesment

Prior to beginning work on this assignment, review Chapters 8 and 9 in your textbook.

In this assignment, you will compare projective and objective methods  of personality assessment. Research a minimum of three peer-reviewed  articles in the Ashford University Library that were published within  the last 15 years on these techniques. In your paper, you will provide  an evaluation of these techniques organized according to the outline  provided below. Use information from your researched peer-reviewed  articles and required sources to support your work in each section.

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Discuss: Objective Personality Assesment

• Define the term objective in objective methods of personality assessment.
• Summarize the features of objective methods of personality  assessment, and provide at least three examples of these types of  measures.
• Explain the assumptions on which objective methods are based, and  provide an analysis of empirical research testing the validity of the  assumptions you identified.
• Appraise the research exploring the technical adequacy (i.e., reliability and validity) of objective tests.
• Describe the impact of social and culture variability on the administration and interpretation of objective tests.

Section 2: Projective Personality Assesment

• Define the term projective in projective methods of personality assessment.
• Summarize the features of projective methods of personality  assessment, and provide at least three examples of these types of  measures.
• Explain the assumptions on which projective methods are based, and  provide an analysis of empirical research testing the validity of the  assumptions you identified.
• Appraise the research exploring the technical adequacy (i.e., reliability and validity) of projective tests.
• Describe the impact of social and culture variability on the administration and interpretation of projective tests.

Section 3: Synthesis, Conclusions, and Recommendations

• Write a brief one-paragraph scenario for a fictitious client.  Include the following information: presenting concerns (reason for  referral), age, gender, ethnicity, language(s), and any other  significant information (e.g., military status, health issues, marital  status, sexual orientation, etc.).
• Debate the arguments supporting and opposing the use of projective  and objective personality assessments with your identified client.
• Select a minimum of one objective and one projective measure to use  with your client. Compare the use of the selected projective and  objective personality measures with your identified client.

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