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Instructions Sheet 1. Type your answers in a word document and upload the document through the Moodle assessment submission for […]

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other similar websites do not qualify as academic resources.

 

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Predictive Analytics JMP Project

To create a good project follow these steps:
Step 1) Decide what is going to be your dependent variable. As you already know, the dependent variable is the variable that you want to predict or you want to estimate it on average. In both cases, you have two options to go for. Either pick a numerical dependent variable or a binary (two level categorical variable such as Yes/No or 0/1) dependent variable.
Example1: Numerical: Monthly sales of a company
Example2: students grade with two levels of good or bad
Step 2) Find predictor or explanatory variables that you think might have a relationship with the dependent variable. You need at least 4 predictors for this project.
Example 1: number of products offered, products price, incentives, competitors prices, time of the year,
Example 2: study time, number of books offered, age, employment status,
Step 3) Use week 2 lecture to create some summary statistics and some graphs to get more information about your data. (This step is optional)
Example 1: Create a bar chart to see if the amount of sales is different for different types of incentives.
Example 2: Create a mosaic plot to see if employment status (employed vs unemployed) changes the probability of getting a good grade.
Step 4) Create your model with all the predictors.
Example 1: if you chose a continuous (numerical) dependent variable, use multiple regression or regression tree for modeling.
Example 2: if you chose a binary dependent variable, use logistic regression or classification trees.
Step 5) perform a variable selection and select your best predictors to be included in the model (you are going to learn about this in future lectures)
Step 6) Create the model but this time, only with the best subset of predictors.
Step 7) Draw the diagnostic plots and check for any assumption violations for example for a multiple regression, see if the residuals are normal or check for consistency of variance.
Step 8) If there is any violation, try to fix it using transformations or polynomial regression.
Step 9) It is better that you can fix the violation but sometimes violations need more complicated models to be solved so, if it wasnt possible, just mention in your report steps you did to fix it but it didnt work. (it is better to consult with me at this stage)
Step 10) Start writing your report. Your report should include the following sections:
    Introduction and statement of the problem being addressed.
    Outline of the analysis.
    Sources of data; method of collection.
    Presentation of the data and the data analysis (all relevant software output).
    Conclusions and recommendations for further study.

Step 11) Congratulations. You made a data analytics project on your own. Not many people in this word are capable of performing a deep analysis like this.

State the results of the research, describing how the researchers determined whether or not the results are statistically significant.  Describe the differences in the results between the groups in the study and support your description with examples from the study.

complete homework assignment using this artical :

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Key Findings and Limitations

Prompt: For this milestone assignment, address the following in regard to the article you have selected for the final project:

 State the results of the research, describing how the researchers determined whether or not the results are statistically significant.

 Describe the differences in the results between the groups in the study and support your description with examples from the study.

 Explain the limitations presented by the study population and sample size used. Support your explanation with examples from the study.

 Discuss the advantages and disadvantages of the type of statistical analysis used. Support your discussion with examples from the study.

 Identify the limitations of the study design used and explain why those limitations exist

using APA format

 

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