Integrated Marketing: Privacy Discussion

Business Finance

One of the unexpected facts about life with social media is that your friends and associates can share information about you on all of their online social networks. It is a new life in the “nothing’s private anymore” universe.

Privacy is a huge concern for all direct marketers, not just those engaged in e-commerce, and it has generated fierce debate among consumer privacy advocates, marketing and advertising associations, and federal regulators. Companies are increasing the amount of data they collect on their customers to do better behavioral marketing — sometimes with their permission and knowledge, but often without customers even being aware of the practice.

Read the “Principled Practice” on page 27 of your text (in Module 5: “Direct Response,” by Phelps, Peltier, & Milne)

Visit a few direct-marketing organizations online, such as:

1. Pick an issue that, judging from these sites, is a threat to direct-response marketing.

2. Briefly describe the issue.

3. Explain what you, as a direct-response marketing manager, would do to overcome this threat.

Moriarty, S., Mitchell, N., & Wells, W., (2015). Advertising and IMC: Principles and practice(10th ed., Chapter 16). Pearson.

Advocacy letter on reducing the prevalence of HIV/AIDS

Science

What is an advocacy letter and what is its purpose in public health policy? Your role as a health educator requires that you advocate for positive health. In that capacity, you might face challenges in communicating effectively for promoting changes that enforce positive health. Advocacy letters are an effective tool that health educators may use to influence public health policy. Advocacy letters provide important information or ask policy makers to support a piece of legislation. As a written form of communication, advocacy letters may even suggest that policy makers, legislators, or community leaders earmark funding for public health and health education programs.

For this Assignment, review the Advocacy Written Letter Template, Guidelines for Writing Advocacy Letters, and Example Advocacy Letters and Resources in this week’s resources. Reflect on the health topic that you selected for your health communication campaign. Consider how you might develop an advocacy letter to address your health topic and to whom you should send your advocacy letter.

The Assignment: (1 page)

  • Write an advocacy letter that focuses on your health topic for your health communication campaign.
  • Review the “Guidelines for Writing Advocacy Letters” document found in Week 3 Resources for specific guidance.
  • Be sure to address your advocacy letter to a change agent; introduce yourself by name; clearly state what you asking and the rationale; include statistics to support the need for action and cite the statistical reference (reference page recommended); and provide a personal example or story that shows you passion for the subject.
  • Note: This letter should be a formal letter signed by you (electronic signature) with a clear appeal to a policy maker to introduce a policy, support a piece of health legislation, or create awareness for your health topic. Manual signatures are not needed and scanned letters are not accepted by Turnitin, so electronic signatures only. The letter should be a formal single-spaced document with appropriate spelling and grammar.

Quotation, Paraphrase, Summary, and Analysis discussion

Humanities

you must briefly state the main idea of the written piece and then respond to it critically with your ideas of agreement, disagreements, where you think you learned something new, where your ideas were challenged, informed, corrected etc. You can discuss how you think the writer gets it right, where you think he or she falls short. A good quality response will usually be two thirds of a page or more. stick with one page maximum please. Anything that looks like a short paragraph or less is not an entry that demonstrates adequate or good engagement. I have attached the required material.

7 paragraph/ Drunk Driving.

Writing

Drunk Driving, societal issue which a child (ages 0 to 18) may face in our community,

at least 3 research articles in an academic journal which relates to your topic The articles you use must be published in an academic journal, which means you will not be able to simply “Google” or “Yahoo” it.

Read and summarize the information you found including:

  1. Why was this societal issue of concern to you? (Paragraph 1)
  2. What are the four most interesting facts reported? What how was each of these facts supported by evidence? Paragraphs 2-5) *Note: There are only 4 questions here but the second question should be answered with 4 separate paragraphs (one fact for each paragraph).
  3. How could this issue affect child care, school, and/or teaching? (Paragraph 6)
  4. What are some possible ways that the child involved with this issue could be supported by child care, school, and/or teaching? (Paragraph 7)