Humanities

This assignment requires: 1 persuasive letter and 1 analysis of your letter. The two documents combined should total 1,000 words.

The Persuasive Letter

1) Your letter is written to an actual person, group of people, or organization.

2) Your letter addresses a real issue that has real significance to your life.

This could be any area of your life, such as home life (Dear Dad, Please give me more money for books); school life (Dear Professor, You should allow notes on the final because…or Dear Appropriate Cabinet Member, I have an idea about something related to SJSU…); work life (Dear Boss, I deserve a raise because…or Dear Hiring Manager, I’m an ideal candidate because…); campus or community life (Dear Neighbor, Feeding the deer is dangerous because…or Dear Neighbors, Please join the block clean-up project…); political life (Dear Representative, Vote against this bill because…or Dear President Trump…); consumer life (Dear Tostitos, Please do not encourage double dipping on your packaging because…or Dear Trader Joe’s, To save on packaging, please create a 24 oz. package of your Hot Pico de Gallo…); entertainment life (Dear NFL, What’s up with some of your team names?); or another area of your life where a persuasive letter would be relevant.

For more ideas, see this Persuasive Letter Topic Brainstorm page.

3) Support your argument with evidence (e.g. you’re good at using facts!).

Letter Analysis

REQUIRED Questions (every letter analysis should address these questions):

1) Who is your audience/reader? How did you keep this reader in mind when composing your letter?

2) What persuasive strategies did you use in your letter? Please point to specific examples of how you used these strategies. (e.g. show examples of your use of rhetorical language strategies and show ways you appealed to ethos, pathos, and/or logos).

OPTIONAL Questions (if your letter is short and you need to expand your letter analysis to reach the required total of 1,000 words, you might also consider these questions—pick and choose—you do not need to answer all these questions):

What strategy did you use in the introduction of your letter? Why?

Did you use an example or story in your letter? Why or why not?

Did you use statistics in your letter? Why or why not?

Discuss your conscious use of word choice in your letter.

Did you ‘show’ instead of ‘tell’ in your letter? Why or why not?

Could you write a similar letter to other people? If so, what changes would you make for your new audience?

Business Finance

PAPER REQUIREMENTS (PART ONE)

The final paper should be 15 – 20 pages in length, not including title page, table of content, and bibliography. The font size should be no larger than 12 point and the margins on the top, bottom, left, and right side of the page should be no larger than one inch.

The paper must have at least 12 references that are cited according to APA guidelines. There should be citations throughout the paper as well as a bibliography.

The paper will demonstrate the student’s ability to use clear and concise writing at the college level.

The paper will include appropriate visual components (that are referenced in the paper)- graphs, charts, diagrams, etc.

Subject materials may include but are not limited to: marketing, finance, accounting, and management.

PLEASE TRY TO PICK A TOPIC CLOSER TO BUSINESS MANAGEMENT IF POSSIBLE, BUT THE ABOVE SUBJECTS MATERIALS ARE GOOD AS WELL.

The paper will automatically be submitted to Safe Assign upon submission in order to check for plagiarism. You must receive an Similarity Score of 30% or lower. If your score is higher than 30%, you must revise until you receive the desired score.

Paper Format

Cover Page

Table of Contents

Abstract

Introduction

Body

Conclusion

Graphs, Charts, Visuals, etc…

Reference Page

Brainstorm Possibilities

If you are currently working, what company are you working for? What is your position? Are there any aspects of your job that you could address, positive or negative? Perhaps you can come up with process improvements and solutions.

You are welcome to survey the literature on a business-related topic of interest.

Pick a company to analyze. Perhaps one that you currently work at or interested in working at in the future. Compare and contrast two companies or two industries if you’d like.

Create a business or marketing plan.

Introduce a new product.

-Think about trade stats and demographic information.

-Look at a perspective competitor and what or how they do things.

Try to be specific or at least take a broad subject and narrow down what you will be discussing. If you choose a broad subject to address, understand that you will need to work harder in organizing the structure of your paper. You’ll find a lot of research that is unrelated to the scope of your paper. Too much information may result in an unorganized paper.

FOR JUST ONE REFERENCE ANSWER THESE QUESTIONS

How can you be sure your source is credible?

Is it Recent? Why or why not?

Is it Impartial? Why or why not?

Is it Credible? Why or why not?

Is it Consistent? Why or why not?

Is it Relevant? Why or why not?

ONE LAST THING OF INFO

If you don’t mind before writing the paper could you answer these questions first please and give them to me as soon as you can so I can turn in these questions first. Thank you.

What is your topic?

Why is it of interest to you?

What prior experience/research do you have regarding this topic?

What is the Theme/Slant?

What is Your Research Question?

POWER POINT PRESENTATION (PART TWO)

You will create a mock presentation that highlights your project’s main points. It will be comprised of approximately 10-15 PowerPoint slides. Each slide should summarize the main points you are making, and additional notes (those details that you would be speaking in your presentation) should be included underneath each slide (in the Notes in PowerPoint: under each slide there is a Click to add notes feature). You should also cite your sources and include a reference slide at the end. Your mock presentation should last approximately 20 minutes (12-15 slides), so ensure that the PowerPoint contains sufficient information to guide you through this presentation.

You can also attach any handouts that you would give to your audience in the presentation. For example: graphs, charts, articles, etc…

Be sure to cite your sources in your presentation and to include a reference slide at the end. If a thought is not your own, you must give credit to the true author. Be sure to use correct parenthetical citations according to APA guidelines.