Zara: Strategy Document

Writing

• Analyze ZARA on your own using the framework and tools below.
• Please complete a 2-4 PAGE strategy document and 2 PAGE presentation
• Please focus on the most relevant and important points
• The elements for the strategy document are below. It should be a succinct, clearly written document that tells a story and is self-explanatory.
• Please also bring to life via a 2 PAGE STRATEGY HIGHLIGHT PRESENTATION about 1) where the company is today and 2) the key strategies you RECOMMEND for them to continue their growth/relevance/etc. (Canva, Slides Carnival and Prezi are great presentation resources).
• Tell a cohesive and compelling story
• Grab our attention and make it engaging and visually appealing

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