Successful Essays Need: An introduction with a hook, background information and a thesis that directly respond to my prompt. Remember your thesis must be in response to Comparative Analysis on Horgan and Wallace, and as such must inform your reader who is the more successful author. A minimum of 2 PIE body paragraphs with a […]
CASE STUDY – Amazon v. New York Times In 2015, the New York Times ran a negative story about Amazon’s workplace conditions. To combat this negative coverage, Jay Carney, a former White House press secretary and Amazon’s senior vice president for corporate affairs, criticized the New York Times story and its source on Medium.com. sources […]
Write 3/4 of a page on your opinion, what you learned from the article andhow you think you can use going forward. The article is attached.
CH 17 – Elements of an IMC Strategy What elements of an IMC strategy are being used in the context of your product (advertising? personal selling? public relations? direct marketing? sales promotions?)? The firm may be using more than one? Explain clearly with examples how the firm is using these methods for your chosen product. […]