failures discussion post 2 paragraphs

week 7 discussion — 2 paragraphs …cite work

As your group analyzes the data provided by respondents, think about what you are reporting. What can it be used for?

For our discussion this week, we are going to focus on some failures in Marketing. Some were the direct result of “bad” marketing research or the company disregarding what was reported.

Choose one of the following products to research. Give us a paragraph summary of what happened. Then tell us in a paragraph your thoughts on what you might have done as the decision maker of the company. Link us to your information.

The product choices are:

Colgate Frozen Entrees

Starbucks Mazagran

Wow! Chips

Celery Jell-o

Apple Newton

3D TV

Ford Edsel

Crystal Pepsi

New Coke

Patio Diet Cola

Cosmopolitan Yogurt

Microsoft Zune

The Nook

EZ Squirt Ketchup, Heinz

*If you know of a different product you are interested in, feel free to use that one instead.*

 

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Intentional Learning

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What do we call it when a mid-ocean ridge pokes above the surface of the ocean?

What do we call it when a mid-ocean ridge pokes above the surface of the ocean?
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Legal Psychology and Victimization

This week’s reading includes chapters addressing the issues of legal psychology and victimization. Chapter 10 in the Bartol & Bartol text discusses criminal victimization and the practice of restorative justice. Individual bias and assumptions influence the assessments that are made about other people and about any given situation. Research substantiates culturally-based behavior patterns that may be specific to certain segments of the population, including victimology.

In your paper

Discuss the role the psychological profile of the offender(s) and the victim(s) had on the presentation of evidence in court by the prosecution and by the defense, including the use of witnesses. (The goal is to analyze legal psychology as it is implemented in the criminal justice process as well as services provided to victims.)
Discuss the role the psychological profile of the offender(s) and victim(s) had on the trier of fact (the judge and/or the jury) and on the sentencing. (The goal is to analyze correctional psychology as it is implemented in the criminal justice process as well as services provided to victims.)
The Legal Psychology and Victimization paper

Must be three to four double-spaced pages in length (not including title and reference pages) and formatted according to APA style
Must include a separate title page
Must use at least three scholarly sources in addition to the course texts.
Must document all sources in APA style
Must include a separate reference page that is formatted according to APA style

 

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