2-1: Week 2 Marketing Brief: Market Analysis

 

Content

 
Page 16 of 132 

Purpose

To assess your ability to:

• Analyze a product in the context of the marketing concept.

Overview

Your business does not exist in a vacuum. It exists in a world in which there are forces you cannot control. The downturn in the economic environment of the United States and Europe has had very real impacts on nearly every business in those regions. The demographics of your area, the presence of competitors, the laws within which you must operate, as well as other forces are important to take into account when planning a business venture.

Action Items

• Write a 1 page brief addressing how these external forces might affect your business and how you will take advantage of or plan for them.
• Use the sub-environments listed on page 16 of your textbook and discussed on pages 17 and 18 as headings to structure your brief.

 

MY WORK IS ATTACHED MAR.week 2 

 

I Did it but its not perfect  

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11-1: Week 11 Marketing Brief: Media Plan

 

Content

 
Page 108 of 132 

Purpose

To assess your ability to:

• Develop a media plan.

Overview

There are a large number of media types that you can make use of to market your bed & breakfast or small hotel. It is important to plan out which media you will use and when and to what degree you will use them. Many hotels and bed & breakfasts are advertised in print media including magazines; these are often specialty magazines such as Travel, National Geographic Traveler, or the in-house magazines produced by airlines. Some make use of broadcast media such as radio or television. Nearly all make some use of digital media, so consider carefully what might be the best digital medium for your business.

Action Items

• Lay out this information in a one page brief.
• Make sure to justify your choice of media types.
• You will also need to discuss any particular scheduling of your marketing media. For example, are there particular times of the year during which it will be more important to advertise than others? If so, why? In the United States, the frequency and intensity of advertisements for televisions increases dramatically in the weeks leading up to the Super Bowl, as many American men want to watch this American football game on a large screen. Will such differences in marketing intensity by time of year be reflected in all of your chosen media, or only some?

 

MY WORK IS ATTACHED marketing week 11 

 

I Did it but its not perfect  

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PowerPoint (PPT) presentation covering sections 3d and 5 above (Marketing Mix and Innovation Recommendation) Your group will pretend you are presenting your findings to the Executive Team of your selected company. You will unveil your innovation idea in this meeting. You must include a visual and promotion strategy (social media campaign, commercial or both) for your new product. Your presentation should be visually appealing and professional. You must wow the Executive team! This is your opportunity to be creative. Your PPT should be 6-10 slides.
a.    Content: (clear and concise coverage of sections 3d and 5 above. Must include images and content for all 4Ps Product, Price, Place, and Promotion) 
b.    Visual appeal: (clarity, use of images, layout of slides)
c.    Creativity: (Logical and realistic innovation idea, use of images, videos, and diagrams used to  unveil and demonstrate innovation idea)
d.    Promotion strategy: (clear and concise explanation of strategy both in word and visuals)