PSY 2022 Week 4 Assignment 3, Research Paper

A literature review is commonly used to review current research (within the past three to four years) in a specific topic area.

Literature Review Development Part 3: Using the University online library database, find two more peer-reviewed journal articles related to your topic. Content from your textbooks, Wikipedia, or any other web sources will not be accepted in this assignment. Write a short (1–2 paragraphs) summary for each article. Write a brief (1–2 paragraphs) analysis and evaluation for each article.

 

 

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literary elements 4 discussion questions

6.2 Post – Humorous Memoir Literary Elements

The purpose of this assignment is to introduce you to the literary genre of humorous memoir and provide you with an opportunity to learn the terms we use when we analyze this genre. You will also recognize that a non-fiction memoir and a fictional short story share some elements. Providing textual support for your ideas is an important component in analyzing literature. Learning to read carefully to identify those elements helps you become a more critical reader.

Directions

  • Read the linked essay and then listen to David Sedaris read the essay.
    • “Youth in Asia” essay by David Sedaris
    • “Youth in Asia” (Links to an external site.) audio reading by David Sedaris. Scroll down and click the play arrow by Act One: The Youth in Asia.
  • Write a paragraph on reading vs. listening. Answer the following question:
    • How did the meaning change or become more clear through listening to his reading?
  • Find specific quotations from the story that exemplify literary terms.
    • Find quotations that represent Plot and Structure, Point of View, Character, Setting, Imagery, and Theme.
    • Remember that point of view, when used in literary analysis, is not the same as attitudes, beliefs, interpretations, etc.; it refers explicitly to who is telling the story – first-person, second-person, third-person – and how much knowledge that narrator has into other characters’ consciousnesses and how reliable he/she/they seem to be.
    • Also note that a theme in a story, for our purposes, does not mean a subject or a topic; a theme is an overall message or meaning of a story that a reader states as an observation about life in general or a recommendation for readers (not just characters).
    • List these six elements and then write a sentence explaining how the quotation demonstrates that element.
    • Example:
      Plot– “As I moved my chair a little nearer suddenly with one catlike movement both her hands clawed instinctively for my eyes and she almost reached them too.” This quotation demonstrates plot because it develops the action of the story and advances toward the climax.
    • Find a different quotation for each element, six total.
  • Post your paragraph, quotations, and sentences as a “reply” to the discussion

6.3 Discuss – Theme and a Related Literary Element

The purpose of this assignment is to practice identifying a theme in a work of non-fiction and practice stating that theme as a one sentence observation or recommendation for readers (instead of stating a theme as a subject or topic). By relating one of the literary elements from 6.2 to one of several possible themes, you will reinforce your understanding of how the elements can work together to help establish and support themes. Note that there is not usually one specific theme of a work; there may be dozens of themes, depending upon the reader and the reading situation or context.

Directions

  • Re-examine the quotation that you chose to demonstrate theme in “Youth in Asia” by David Sedaris (Note: Refer back to activity 6.2). For your reference, the resources are provided again below.
    • “Youth in Asia” essay by David Sedaris
    • “Youth in Asia” (Links to an external site.) audio reading by David Sedaris. The reading is Act I of the episode called “In Dog We Trust” from the This American Life website. Scroll down and click the play arrow by Act One: The Youth in Asia.
  • Write your own sentence in which you state one theme of “Youth in Asia” in your own words.
    • Check your work based on the following questions:
      • Is the theme you identified stated as an observation about a particular human characteristic (not only about the characters)?
      • Or, also acceptable: Is the theme you identified stated as a recommendation about how to live one’s life (again, not only a recommendation for the characters in the story)?
      • Avoid stating a mere topic as a theme. Do not say, for example, “The theme is the death of pets.” That is one subject or topic of the essay, but it is not a theme statement. What does the essay suggest the we notice (observe) or do (recommended) about the deaths of our pets?
  • Choose one other element from the essay (such as character, setting, or imagery) from the list of six elements in 6.2.
    • Think about how that one element relates to the one theme that you just identified and stated as an observation or recommendation.
  • Write one paragraph in which you examine how your one chosen element relates to the theme.
    • Address the questions: Does the element I chose support the theme or contrast the theme? In what ways?
  • Post your paragraph as a “reply” to the discussion board
  • Read and Reply to the postings of two of your peers.
    • Closely examine which literary element they chose to support or conflict with one theme and how they relate that element to one of the themes.
    • Analyze how each peer expresses the theme in words.
      • Do you agree with his/her theme statement?
      • Is it accurately stated as an observation about human nature (not just about the characters)?
      • Or (also acceptable), is it accurately stated as a lesson learned (by one or more characters) that could apply as a recommendation for readers?

6.4 Post – Literary Essay: Alice Walker

The purpose of this assignment is to introduce you to a sub-genre of non-fiction called the literary essay by reading Alice Walker’s literary essay, “In Search of Our Mothers’ Gardens” and watching the trailer of Beauty in Truth, a film based on Walker’s life.

Directions

  • Read the following story by Alice Walker
  • Read the following quotation from literary critic Harold Bloom to help you understand the purpose of Walker’s essay:
    • In her autobiographical essay, “In Search of Our Mothers’ Gardens,” Alice Walker looks at the tremendous burden black women have had to carry from a historical perspective and analyzes the overwhelming odds they have had to overcome to express their creativity. All too often women’s accomplishments have been viewed as inferior since, traditionally, they have been judged according to male standards. Walker, however, acknowledges the great contributions women have made to our culture and traces the power of women through her own matriarchal lineage.
  • Watch the following trailer of – a film based on Walker’s life:
    • Beauty in Truth (Links to an external site.)
    • You’ll find “The Trailer” on the right side of your screen (scroll down slightly).
  • Write a paragraph discussing how the combination of reading the literary essay and learning about Walker through the Beauty in Truth trailer helped you gain perspective on Walker as an author, a champion for women, a proponent of civil rights, and an artist.
  • Post your paragraph as a “reply” to the discussion.

6.5 Post – Elements of an Essay

The purpose of this assignment is to teach you to identify four literary elements of the literary essay. You will use this knowledge in an essay you will write in Exam 2. You will learn to recognize and write about four elements of a literary essay: Voice, Style, Structure, and Ideas.

Directions

  • Read the definitions of the four non-fiction elements listed here:
    • Voice: When we read a literary essay, we usually hear the narrator’s voice; we hear a person speaking to us, and we begin to notice if he or she sounds friendly or hostile, stuffy or casual, self-assured or tentative. The voice may be intimate or remote. It may be sincere or ironic. The possibilities are as endless as the number of essayists. A writer’s persona is the personality he/she assumes through his/her voice to serve the purpose of the essay.
    • Style: Writers have unique styles; the same way stylish people we know have a personal style. Writers make specific choices in words (diction), syntax, sentence length, metaphors, repetition and many other ways to manipulate language and create a unique sound in their writing.
    • Structure: Literary essayists are not inclined to follow any formulaic structure, as is taught to a first-year college student (i.e., first a topic sentence and then three examples). Instead, they invent or combine structures that fit their own way of seeing the world. Walker’s structure includes sprinkles of personal experience within this persuasive essay to call for changes in the attitude of her reader.
      • Please review this linked PowerPoint presentation on structure:
        • Structure in Literary Essays.ppt
    • Ideas: Literary essays often express ideas more directly than fictional stories. They attempt to persuade the reader to look at the world through a new perspective. Readers of essays are in one sense miners, unearthing hidden meanings. In another sense, they are like co-producers in creating meaning.
  • Find quotations from Walker’s essay that represent each of the four elements above. Write 4-6 sentences for each element, explaining why you chose each quotation.
    • Voice: How does your chosen quotation represent Walker’s persona in this essay?
    • Style: How does your chosen quotation represent aspects of Walker’s unique style?
    • Structure: How does your chosen quotation represent Walker’s persuasive structure?
    • Ideas: How does your chosen quotation uncover the meanings of the essay?
  • Post your quotations and explanations as a “reply” to the discussion.

 

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mkt 501 module 4

Module 4 – Case

PRICING & MARKETING PLAN IMPLEMENTATION

Margins & Sales Volume

Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand.

Industry Research and Application

Research your product/service’s industry with regard to mark-ups and contribution margins.

  • Describe the industry
  • Discuss the margins and markups on goods or services
  • Discuss other economic factors that affect the mark-ups
  • What marketing techniques can companies use to support the pricing schemes that support their margins?

Use research from quality graduate-level resources and at least two articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet.

Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person.

Use the attached APA-formatted template (MKT501 Case4) to create your submission.

ASSIGNMENT EXPECTATIONS

Your submission will include:

  • Trident University International’s cover page
  • A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
  • The reference list page in APA format

Module 4 – SLP

DISTRIBUTION & MARKETING PLAN

SESSION LONG PROJECT

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission.

To make the work flow better, add a sentence at the end of each section or the beginning of the next to connect them.

SLP4: Strategic Marketing Plan

Product Overview
Product/Service Overview (used in your discussions)

Customer Profiling
Module 1: Week 1 Discussion Post.

Messaging
Module 1: Week 2 Discussion Post.

Customer Demographics and Psychographics
Module 1: Case.

Customer Relationship Management
Module 1: Case.

Target Audience and Competition
Module 1: SLP (Application to Product/Service).

Societal Marketing
Module 2: Week 1 Discussion Post.

Creative Message
Module 2: Week 2 Discussion Post.

Segmentation Application
Module 2: Case.

Gap Analysis, Benchmarking and Competitive Advantage
Module 2: Case.

Competition, Segmentation, Positioning, Lifetime Value
Module 2: SLP. Must be reformatted and double-spaced.

Differentiation
Module 3: Week 1 Discussion Post.

Distribution
Module 3: Week 2 Discussion Post.

IMC: Integrated Marketing Communications
Module 3: Case (Application).

Competition and Boosting online Presence
Module 3: SLP.

Pricing
Module 4: Week 1 Discussion Post.

Perceived Value
Module 4: Week 2 Discussion Post.

Margins and Sales Volume
Module 4: Case.

Use the attached APA-formatted template (MKT501 SLP4) to create your submission.

SLP ASSIGNMENT EXPECTATIONS

Your submission will include:

  • Trident University International’s cover page
  • A paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)
  • The reference list page in APA format

The entire paper will vary in length based on what was previously submitted.

Trident Symposium International’s (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

Free Offers and Pricing

WEEK 1 DISCUSSION POST

  • Provide a brief introduction of the company with which you are working.
  • Discuss what pricing objectives you would consider for your product/service.
  • Identify the pricing objective and strategy you will ultimately choose and explain why.

This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

  • Select one student’s pricing decision post. Is it supported by solid rationale? Would you make a different decision?

2nd Interactive Response:

  • Select another student’s pricing decision post. Is it supported by solid rationale? Would you make a different decision?

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

Perceived Value

Not all benefits or costs can be quantified in dollars. A product’s aesthetic appeal, extra technical support, and reputation are harder to quantify in economic terms, yet they can have a profound impact on customer perceptions of value.

WEEK 2 DISCUSSION POST

  • Provide a brief introduction of the company with which you are working.
  • Discuss ways you can improve perceived customer value.
  • Analyze how psychological motives help shape emotional benefits and customer perceptions of value.
  • Analyze how the personality of an endorser shapes the emotional benefits of the product.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

  • Select one student’s post on perceived customer value and provide a real-world researched example to back-up one scenario presented in the discussion.

2nd Interactive Response:

  • Select another student’s post on endorser effects and share an ad campaign that works for you. Explore the reasons for the positive connection.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

Module 4 – Background

PRICING & MARKETING PLAN IMPLEMENTATION

Discussion

Core Concepts of Marketing- Chapter 9 Pricing the Product (PDF)

“5 Marketing KPIs You Cannot Measure but Should Care About” – Nicole Rodrigues
http://www.marketingjournal.org/5-marketing-kpis-you-cannot-measure-but-should-care-about-nicole-rodrigues/

Case

Alternative Approaches to Determining Price (read all 5 links on the page)
http://www.opentextbooks.org.hk/ditatopic/40310

Low-Margin Business vs. High-Margin
http://smallbusiness.chron.com/lowmargin-business-vs-highmargin-23272.html

Know Your Sales Margins
https://www.entrepreneur.com/article/206390

Measuring the Impact of Economic Factors on Consumer Satisfaction and Pricing Perceptions
https://www.decisionanalyst.com/whitepapers/pricing/

SLP

Transitional Devices
https://owl.english.purdue.edu/owl/resource/574/02/

Guide to Transition Words and Sentence Samples
http://www.gallaudet.edu/tutorial-and-instructional-programs/english-center/the-process-and-type-of-writing-/guide-to-transition-words-and-sentence-samples

End of Session Self-Reflection

Class is rapidly coming to an end. Reflect on what you are taking away from the class and what improvements you’ll make to the way you think about marketing management personally and as a professional.

This post should be 2 paragraphs in length (at least 100 words). No research is required; this is a reflection assignment.

Interactive Responses To Classmates

1st Interactive Response:

  • Select one student’s post about class take-aways and compare to your attitude about the importance of the marketing discipline.

2nd Interactive Response:

  • Pick a second student’s post about improvements to be made and share your feelings.

 

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U1D2

Using the readings from the textbook and the article on qualitative  methodology that you chose earlier in this unit, provide a summary of  the article in which you do the following:

Describe the type of qualitative research that was conducted, such  as phenomenology, case study, ethnography, grounded theory, or generic  qualitative inquiry. Describe the key concepts under investigation. Discuss ways in which scientific merit could have been improved in the article. List the persistent link for the article in your response. Use the  persistent link guide in the Resources to learn how to locate this  information in the library databases. Cite all sources in APA style and provide an APA-formatted reference list at the end of your post.

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U1D2 was first posted on August 13, 2020 at 1:25 am.
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